Is Social Media a Marathon or a Sprint? – by Christopher Ryan
I have seen a repeated pattern when it comes to using social media in B2B marketing. A company executive or marketing manager drinks the social media Kool-Aid and decides to make it a big part of...
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Should You Say YES or NO to Social Media?
Last week, I was seated next to a guy at a business breakfast who told me he was embarking on a second career and becoming a writer. The speaker at the event mentioned social media and the guy...
View ArticleSocial Media – Can It Be Used to Generate Leads and Revenue?
In the past few months, I’ve seen a number of interesting articles, blog posts and LinkedIn discussions lately that explore the question of whether social media is a good vehicle to generate leads and...
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